New Course on Migrating to Apex

I’m pleased to announce the immediate availability of my first ever online course – and Apex Fundamentals for Developers on

Think of this course as a prequel to “Advanced Apex Programming”. The book was designed for intermediate and experienced Apex developers, but isn’t a perfect fit for experienced software developers who are moving from other languages to Apex and This course fills that gap.

It’s designed for experienced programmers who are beginning or intermediate developers. It does not teach computer programming – I assume that those viewing the cost know how to program in a modern block structured language, and that they know how to read documentation.

Here’s how I describe the course:

Apex is the native language of the platform, and there is a huge demand for skilled developers in this space. The Java/C# like Apex language looks familiar enough that experienced developers often expect a short learning curve, but the platform is actually radically different, and requires use of a unique set of set of design patterns. In this course, you’ll learn the core concepts that are essential for every Apex programmer to learn, and a roadmap to further resources to help you quickly become an expert in this rapidly growing space.

This course, like Advanced Apex Programming, is not an overview or comprehensive introduction to the platform. It is a book on developing software, and the emphasis is on programming, design patterns and best practices.

I invite everyone to check it out – if you’re not already a Pluralsight subscriber, they have free trials available (see right sidebar). You’ll probably find other content there that you’ll like as well – I chose Pluralsight because I know quite a few of their course authors (both personally and by reputation), and they are the best (honestly, I feel honored to be counted in their company).

eBook Edition Available

I’m pleased to announce immediate availability of Kindle and Nook editions of Advanced Apex programming. The Kindle edition should also be available on,,, and, as I understand it, to visitors from India on the main site.

This is the first technical book I published as an eBook, and I found the conversion process to be … interesting. The challenge related to code listings – how do you render listings in a format that can display in multiple resolutions on everything from a desktop to a smartphone? eBooks do support fixed fonts, but many do not support horizontal scrolling, and arbitrary wrapping of code can make it completely unreadable.

After some experimentation, I ended up including the listings as screen captured images from the IDE. This guaranteed consistent formatting, and allowed me to use a smaller font. It also allowed use of syntax coloring. There are tradeoffs to this approach – for one thing, the code is not text searchable. Use of color also makes the code a bit harder to read on older ePaper devices (like the original Kindles).

If you have a color Kindle or Nook, or one of the newer high-contrast e-paper readers, it should look very good. For older e-paper devices or smaller devices (like Smartphones), you’ll probably want to download the sample code to refer to as you read the book.

For the moment, the Kindle editions are not yet linked to the entries on the print edition on Amazon (that usually takes a few days).

You can find the latest links to purchase here. is the next Visual Basic

I just came back from the Dreamforce conference with an epiphany – is the next Visual Basic. Some less experienced software developers might think that’s an insult, but those of us who have been around know that it’s not merely a compliment – it’s an observation that, if true, represents a potential tectonic shift to our industry.

To understand why, I need to take you back over 20 years.

When Visual Basic 1.0 came out (I participated in the original beta program), the reactions to the product fell into three categories:

  • Most professional C++ programmers dismissed it. VB was a “toy language” or a “glue language” for components – not for serious software development.
  • Increasing number of software engineers embraced the language because, to put it simply, when it came to desktop applications you could be an order of magnitude more productive in VB than in C++. It may not have had the stature and features of a “real” professional language, but it sure was profitable to work in it.
  • VB was easy enough for anyone to use, so everyone did. Doctors, lawyers, students – millions of VB developers sprang up out of nowhere and wrote a lot of code. Much of it was very bad code, but that’s what happens when a bunch of amateurs get in the game. Entire book, magazine and training industries grew up to help them get better, and many of them did and built entire careers around the platform.

By the time VB6 came around, it was the most popular software development language and platform in the world. Simply because it was easy, and it was productive.

Why was it productive? Because VB put an abstraction layer over the Windows API that was infinitely easier to use than coding to the native API or other available frameworks such as MFC or ATL. You couldn’t do everything in VB6, but you could do most of what you needed, and could call the API directly if you really needed to. Having a rich set of available components to purchase didn’t hurt either.

Microsoft did a lot of things right building the VB community. They had great developer and ISV relations. They supported several conferences. There were books, documentation, whitepapers and so on. They really set the standard on how to build a platform.

Then they created the .NET framework.

There was a lot of negative reaction from the original VB6 community towards VB .NET, some calling it “VB .NOT” or VB.Fred (coined by Bill Vaughn). Some programmers made the transition. Some switched to C#. But two things were clear. First, VB .NET was indeed a powerful, serious, professional language and platform for software developers. Personally, I love it, and still use it all the time. But it was equally clear that VB .NET is not easy. In fact, the entire .NET framework is robust, powerful, sophisticated and complex. It’s a great platform for software developers, but is it a platform that makes it easy for non-programmers to write line of business applications? Not even close.

Both VB .NET and C# are native languages to the .NET framework – the Windows API of today’s software. Missing was the magic of the original VB – that layer of abstraction that made it easy for anyone to write software.

I’ve been searching for that magic for a long time. I kept waiting for it to appear out of nowhere the way VB 1.0 did. I sure didn’t expect it to sneak up on me from behind.


Books at Dreamforce

Going to Dreamforce? Be sure to go to the Developer Keynote on Thursday at 3:00pm where Salesforce will be giving everyone who attends a free copy of “Advanced Apex Programming”!

Ok, it’s not free – you did pay for your Dreamforce pass, so technically it’s included in the conference cost, but you know what I mean.

You’re also welcome to come by any of my sessions, or developer theater talk.

… or stop by the Full Circle CRM booth (#125) where I’ll be most of the time when I’m not presenting or attending sessions.

Developer Theater Talk at Dreamforce

I’ll be doing a presentation at the Developer Theater at Dreamforce at 10:00am on Thursday

Here’s the official description:

Real programmers use Apex

Salesforce has always been known for its powerful point-and-click customization tools. The “Clicks before Code” mantra expressed the idea that a wide variety of business processes and use cases could be solved using workflows, formulas and other non-programming techniques. But in truth, is a software development platform – as robust and powerful as frameworks like .NET or J2EE. As such, it’s no longer enough to know some language syntax and specific techniques. You need to think as a software architect, to be able to draw on multiple design patterns based on requirements and limits, and to consider lifecycle costs (and how to mitigate them in through good design, testing and diagnostics).
In this session you’ll meet Dan Appleman, the author of the new book “Advanced Apex Programming for and” that builds on the existing Apex and documentation to help developers reach that next level. You’ll discover how (and why) a past Microsoft MVP and expert .NET developer ended up writing a major AppExchange package, and some of the surprising things he discovered along the way.

Dreamforce Sessions

I’ll be presenting two sessions at Dreamforce this year:

Apex Unit Testing in the Real World
(Tuesday 1-1:30 Moscone West 2006)

Do you follow all of the best practices for unit testing described in the Apex language documentation? Probably not. Should you? The answer may surprise you. Unit tests in the real world serve many different purposes, and each purpose calls for different types of tests, and different testing design patterns. In this session you’ll learn about different types of unit tests, and how approaches vary depending on the type of application, and the specific testing goal. You’ll see how testing strategies change dramatically depending on whether you are writing code for a specific organization or for a managed package.

Apex Nirvana – Embracing Governor Limits
(Wednesday 4:30-5:00 Moscone West 2002/2004)

For many Apex developers, especially those coming from other languages, Apex governor limits can sometimes be challenging to understand and code against. But it doesn’t have to be that way. In this session you’ll learn to embrace limits, to factor them into every design you create, and how to trade off one against the other. You’ll find what the experts know – that governor limits help you to write better and more efficient code, that today’s limits already support large and complex operations, and that even when they don’t – there are usually ways to work around the issue to accomplish virtually any task.