I recently published a new course on Pluralsight: “Salesforce Development: Getting Started” which is designed to be one’s very first introduction to Salesforce for developers and admins. It starts out in a way that most would find familiar: how to sign up for a developer org, an introduction to orgs and metadata – you know, the way everyone learns Salesforce.
But then I do something different. I talk about metadata, the source of truth, and Salesforce DX (SFDX). In fact, most of the course is about SFDX and how to use it. Not only that, but I’m very intentional about not focusing entirely on code. Automation and other metadata is given more or less equal time and emphasis. In fact, the alternate title for this course is “An Admin’s Guide to SFDX”.
You see, SFDX may draw on techniques familiar to software developers, but SFDX is not about managing software or code. SFDX is about managing metadata. All types of metadata.
I truly believe it should be the among the first things every future Salesforce developer and admin learns – maybe the very first thing.
I had great fun writing my recent article “Objects, Relationships, and the Cat” in which I shared one of the things I enjoyed most about working on the Salesforce platform using a rather unconventional story-telling style. In fact, I enjoyed it so much, and based on the positive feedback from readers, I thought I’d do it again. As before, this is a work of fiction with the exception of the technical aspects.
I didn’t really notice that the conversation between my housemate and Angie had gotten louder. I was accustomed to their heated technical discussions. After all, spending several months mostly stuck indoors during a pandemic hadn’t exactly put us in a state of mind to be calm or quiet. Still, I probably wouldn’t have noticed them at all had they not suddenly become very quiet.
Their silence was probably a result of my earth-shattering sneeze. I pulled off my headphones, rubbed my nose, and stared at the cat gazing at me from the bookshelf beside my desk. She didn’t look the slightest bit guilty.
“You didn’t take your allergy medicine this morning, did you?” my housemate asked. I nodded. The pills are the price I pay for us having adopted a cat. I grabbed one and washed it down with some warm lemonade.
“Okay,” I sniffled, knowing that I wouldn’t be able to concentrate for a while. “What are you two arguing about now?”
“My customer has a tough set of requirements with an impossible deadline and budget,” answered my housemate. “And we can’t agree on the best way to approach it. You’ve done enterprise software – care to give it a look?”
“Sure,” I replied. “It can’t be harder than living with the cat.”
“It’s a corporate application,” he started, ignoring my comment. “Nothing special in terms of the database schema – a few related tables with some columns and a straightforward UI—just a few fields. Authentication is easy enough. They use single sign-on through a third party OAuth provider and their corporate users already have accounts. The kind of thing that any web framework can support easily.”
“That doesn’t seem too bad,” I said. “So, what’s the issue? And why did you call in Angie?”
People who know of my work in the Windows world sometimes ask me how I, a “real” programmer and former Microsoft MVP, could become so involved with Salesforce development. I thought I’d write a different kind of article highlighting one of the Salesforce platform features that I find compelling—and that makes Salesforce, for me, a serious platform for software development. Instead of the usual “dry” technical article, I present to you a story – a work of fiction (except for the technology, which is all true).
My housemate’s voice just barely infringed on my attention. “They deleted a field!” he yelled.
It wasn’t enough to distract me from my latest binge-watching effort.
“THEY DELETED A FIELD!”
The second time I couldn’t ignore him. I turned around to find quite a sight. He was on his feet shouting at the screen. Worse yet, he disturbed the cat, who decided I was the safest refuge. I reached for another allergy pill. Why we got a cat given my allergies, I have no idea.
“What’s going on?” I asked, trying to sound supportive. We’d both been working from home, sheltering in place for several months now, and I counted myself lucky—we still got along. Still, better him shouting at some remote miscreant than at me. “Who deleted what?”
He took a deep breath and explained. “Part of my client’s application went down yesterday, and they’ve been yelling at me to fix it,” he started. “It uses an Object Relationship Mapping library to make it easy to code against the database, and I was thinking it might have changed during a recent update. But it turns out that one of the client’s DBAs decided that a particular database column was no longer needed, and removed it.” He shook his head. “I just can’t believe it.”
Okay, I’m a nice guy, but I couldn’t resist.“I can’t believe it either – it has to be something else. You can’t delete a column that’s in use.”
“Of course you can’t, that’s why it failed,” he explained.
“No, you can’t,” I said. “It’s not possible. If the column is in use, the database won’t let you delete it.”
Now he looked at me like I was crazy. Well, crazier–both of us were now three months without a haircut, so looking crazy was becoming the new normal.
“What do you mean the database won’t let you delete it?” he asked. “The database doesn’t care what you delete. It’s a database.”
I decided to be stubborn for just a bit longer. “You yourself said you were using an ORM library–so yes, the database should know the column is being used. After all, you’ve defined the objects and fields that map to the tables and columns–so the information is available. Right?”
Though it’s still April, I’ve already begun to hear people ask the question that is on many minds – will Dreamforce happen this year?
Personally, it’s hard to see how it can, at least in it’s usual form – it’s hard to imagine that in November it will make sense to bring in 170,000 people from all over the world and place them in close proximity (and you know how close people crowd together during Dreamforce). Given the values of Salesforce and our Ohana to not put people’s lives at risk, and the science driven decision making by our state and local governments that is perhaps less susceptible to emotional, irrational and political pressure than seems to be the case with other states, it would take a medical miracle. Such a miracle could happen – we are talking six months from now. But even as we hope for such a miracle, creating some backup plans would seem prudent.
So what might such backup plans look like? I’m sure the folks at Salesforce are asking themselves “how do we translate the Dreamforce experience into a virtual experience?” Along the way, I am sure they will look at best practices from other conferences that have gone virtual.
But I think this is also an opportunity. There is a real need to reinvent virtual conferences beyond a series of video-conferencing calls and webinars. And I think Salesforce is the right company to pioneer this. I’m going to share some thoughts – I doubt they could be implemented by November, but perhaps early steps can be taken.
The challenge with virtual conferences is that we’re all tired of sitting in front of screens and watching things. Besides, a conference isn’t just about watching sessions – it’s about exploring, and connecting with peers, customers and vendors. It’s about engaging – a conference is not a passive activity.
If only there were a way to make a virtual experience that is as engaging – or even more engaging – than a physical conference….
Oh wait – there is one… A virtual experience so engaging that tens, maybe hundreds of millions of people experience it every day. One so compelling that it’s often hard to leave. And one that generates billions of dollars of revenue ever year.
Yesterday I was honored to be once again awarded the tile of Salesforce MVP.
Today, the COVID-19 virus was declared to be a pandemic. I don’t think there’s a connection…
That said, I wanted to take a step back and say a few words about what it means to me today and going forward. As an MVP I have a responsibility – to share what I know, to contribute to the community, and to strengthen our Ohana. Usually for me this means sharing what I discover about technology, through writing and through presenting.
But today there are priorities – we, our entire Ohana – is facing a crisis. Salesforce has already taken a lead in this, being among the first companies to shift to remote work as much as possible, taking conferences virtual, and supporting its hourly workers. The importance and impact of this cannot be overstated – those actions will save lives.
As a Salesforce MVP, and as a human being, I feel an obligation to follow and lead in a similar way. I recently and very reluctantly withdrew from speaking at London’s Calling. As someone located in a developing “hot spot”, I could not risk the possibility of bringing the virus there (nor was I excited about the prospect of being quarantined far from home). I wish them the best and know they will take the necessary precautions for those who attend – and I very much look forward to attending in the future – it’s a great conference.
I’ve recently posted articles on Linkedin (see the list here) that I’m hoping will be helpful to people in their thinking and coping with the developing situation.
I expect I will not be speaking much this year (though I did submit a proposal for virtualdreamin – an event that could not be more timely), but will instead find other ways to contribute.
I am so grateful to be a part of this community, and honored to be an MVP. But today, more than anything, this means doing what I can to encourage others to do everything possible to remain healthy and slow the spread of the virus. We can talk technology tomorrow.